First Sip 2022


Once you have selected how many restaurants are participating, please click VIEW CART and continue to follow the prompts.



First Sip is an exciting 4-day event celebrating Boulder’s beverage scene with drink specials, tastings, and cocktail classes. As a participant in First Sip, you’ll get access to our unique marketing tool to attract new and engaged patrons from across the Front Range.


  • Printed Materials — Posters and bill inserts provided to all participating restaurants, as well as dozens of local retailers.
  • Website Presence — Huge traffic to the website at, with menus, reservations, and other online partnerships.
  • Extensive PR Campaign — Extensive event coverage from print, radio and television media.
  • Social Media Campaign — Follow us on Facebook and Instagram with ongoing personalized posts for all participating restaurants, including announcements of menus dinner giveaways, and other promotions.
  • Digital Advertising — Dynamic digital advertising campaign on local media outlets and custom mapping.
  • Print Advertising — Full color print advertising campaign for 6 weeks prior to event, including weekly dinner giveaways.
  • Community Outreach — Grassroots marketing through local retailers, sponsor/partner organizations, and community contact lists.
  • Partnerships — Partner with brand-aligned companies to add dimension to the week.


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